Is it true, everyone asks, that Tyler Durden is building an army? (Fight Club, 1999)
Yes, Einar Korsnes. Why not exploit Aftenposten’s nonsense? The drivel. They turned what was a slightly audacious use of a pseudonym into something akin to serial murder that morning in 2007. And turned Einar Korsnes into a celebrity for a whole day. No, two days in a row.
A while later – in 2008 – I saw no other way than to exploit Einar Korsnes’ celebrity status, and so I placed a small ad reading “His name is Einar Korsnes” on vg.no, Norway’s largest news website.
At the same time, I posted some “clues” on the IFS websites that made it natural to assume the ad had a connection to the film Fight Club starring Edward Norton and Brad Pitt, where the chant “His name is Robert Paulson” is central. The precursor to The Maksima Declaration, which I authored in 2007, had been published, and the political ambitions had been formulated – and I had already begun hyping my new political project. Now I was implying that I, and not just Tyler Durden, “was building an army.”
Was Frank Hartvedt preparing the ground for a political upheaval by employing undemocratic means, like Durden and his gang? Was that what he was suggesting?
Relax, it was just a little whim. Right?